Today I reblog my chat with BlueSky.
BlueSky is Australia’s premier social shopping community. They are simply beautiful brands. With thousands of products to browse, Bluesky is the perfect place to discover beautiful fashion and lifestyle brands through catalogues and lookbooks. It’s retail therapy at its best.
Below is the chat I had with Bluesky, about my Aussie swimwear brand Neyku and what is behind it all.
We love the play on your name that you’ve used in your brand. Neyku, is such a great name! How did you come up with it?
I am glad you like it. It is a combination of ‘Ney’ which has been a nickname for years, and my last name ‘Kounis’.
Not only are you a designer, but you are also a personal trainer. Tell us a bit about how you switched over to becoming a designer…and why swimwear?
I have been both sporty and creative all my life.
I grew up in the country so I was always looking for things to create, as a form of entertainment. I made and sold clothing, jewellery, paintings, drawings, the list goes on!
Straight out of school I studied a degree in Sports Science, this lead me to the great life as a Personal Trainer and the first few years were great but I missed my creative side. I enrolled in a few courses including fashion illustration and design. I LOVED them and after a few years of doing these courses, Neyku was created.
I chose swimwear because I am slightly obsessed with the ocean! I grew up in and on the ocean and still to this day cannot go a day without being close to the sea! There is something about its rawness that I love!
As both a PT and designer, how do you deal with such a hectic lifestyle?
I have to admit it has been extremely chaotic over the last few years. During 2012 and 2013, I was also working for Michelle Bridges, so many weeks I was working 100 hours plus. I guess being really passionate about what I do and keeping focused on my big dreams helps me do what I need to do.
I do also take the best care of my body and my mind which definitely helps me maintain a good energy and spirit. I make sure I exercise daily, eat cleanly, sleep 8 hours every night and listen to my body. I do continue working on myself, and keep life as simple and balanced as possible.
Is there anyone that has consistently inspired you throughout your design process or does your inspiration change from collection to collection?
No, not one person or thing has consistently inspired me. Inspiration definitely changes from collection to collection. Often, the simple things in life inspire me, random life moments. A lot of inspiration comes from nature.
What makes Neyku different from other swimwear labels out there
Neyku is not just about gorgeous bikinis and beautiful clothing, but we are about inspiring people to be the best they can be.
Too many people are suffering and struggling with their life and are simply not living life to their potential. This really saddens us as we know if they just had the tools, they could live a happier and more fulfilled life.
If you have a look at our blog, you will see it is a place where we share knowledge on health, fitness, human behavior, as well as fashion and style. We talk to the best in these industries and share tips and advice to living a happier and more fulfilled life.
So when you join the Neyku community, it is not just about finding the swimwear you have been looking for, but it’s about are joining an inspiring and passionate community and becoming the best you can be.
Your most recent lookbook is absolutely beautiful. How do you decide which locations to shoot in?
Thank you! Our photographer Chris Lew is super talented!
The location is always fresh, invigorating and rejuvenating, therefore aligned with the Neyku Brand. Majority of the time our shoots land on a local Sydney beach.
I am looking forward to doing a few overseas location shoots in the future!
Describe the typical Neyku woman.
The Neyku woman is healthy, driven and strives to be the best she can be. She lives and inspires others to live a life full of passion, love and integrity. She is inspired to live the life of her dreams.
The Neyku woman loves summer and enjoys a beach holiday. She loves the ocean and time way from the world where she reconnects with herself and feels rejuvenated and invigorated.
What will your next collection bring? Should we be expecting more bright colours and subtly sexy cuts?
Absolutely, we love colour! There will be more bold numbers with even more flattering cuts! We are in the process or working on some capturing prints and contrasting textures. We can not wait to show you!